5 Ways eCommerce and Subscription Businesses Differ

Training with Kathy Greenler Sexton:
January 27, 2021, at 1 PM Eastern

When running a subscription business, regardless of if you are a pure subscription start-up, converting to a subscription model, or scaling an existing business, THE key mistake is running and thinking like an e-commerce business.

What exactly is a subscription business, and more importantly how does it differ from a pure e-commerce business?

In this online training session, Subscription Insider CEO Kathy Greenler Sexton will walk you through the 5 critical differences between a subscription with recurring-revenue versus one focused on transactional e-commerce, so you can understand where you need to focus to help your subscription business thrive.

What You Will Learn:

  • Acquisition and conversion strategies, specific for subscription products and services.
  • Subscription specific renewal and retention best practices.
  • Product and technology choices you need to consider.
  • Operational strategies specific to subscription businesses.
  • Subscription-specific regulations you need to understand to stay on the right side of the law.

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One hour online training including Q&A

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 Your Expert on Subscriptions

Kathy Greenler Sexton,
CEO, Subscription Insider 

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market, and sell subscription-based products and services. (www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.

Prior to running Subscription Insider, Kathy led the Software and Information Industry Association's Content Division as its VP & General Manager. Her work was focused on helping media, publishing and information companies navigate dramatic market changes. She achieved exceptional growth and the merger of four associations for the association during her tenure. Kathy also played key roles in the successful acquisitions/mergers of Individual.com to Office.com, NewsAlert/ Inlumen to Screaming Media (Dow Jones), and HighBeam Research to Gale/Cengage.  She launched and led the growth of leading digital brands and products, including AltaVista, Individual.com, and HighBeam Research. She also developed and executed turn-around solutions for ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. She lives in the greater Boston area with her husband and son.

Register Now To Reserve Your Spot

Attend this session for insights that will immediately help your organization adapt to trends in payments globally impacting your subscribers and your business. Come armed with your questions for our live Q&A!  

Who Should Attend? 

  • This training session is relevant to all types of subscription business models and stages of business.
  • Entrepreneurs thinking of starting a subscription business.
  • E-commerce businesses thinking of moving into a recurring revenue model.
  • Executives who want to refresh their knowledge of subscriptions.

This form collects information we will use to send you updates and news. You can unsubscribe at any time.