Wednesday, May 15th
1:00 PM EDT, 10:00 AM PDT
Only 250 Spots Available
Reserve Yours Now!
Whether it is pricing, product/market fit, competitive analysis, or customer success, this session will cover key mistakes to avoid when launching (and scaling) your subscription businesses.
Who Should Attend?
If your work involves launching, growing or ensuring the sustainability of a subscription-based business, you’ll gain valuable insights from this webcast. Register to reserve your seat now!
About Kathy Greenler Sexton of Subscription Insider
Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company focused on the business of subscriptions and leading source for subscription news, best-practice information, training, and research for subscription executives. Subscription Insider also produces and hosts its annual Subscription Show. Kathy is a recognized expert in digital subscription business models, especially market strategy, brand development and digital information products.
Prior to running Subscription Insider, Kathy led the Software and Information Industry Association's Content Division as its VP & General Manager helping media, publishing and information companies navigate the dramatic changes in content creation, business models and technology--achieving exceptional growth for the division and leading the it through the acquisitions of SIPA, ABM, DataContent conference, and The Specialist Media Show. Ms. Sexton played key roles in the mergers of Individual.com to Office.com, NewsAlert/ Inlumen to Screaming Media (Dow Jones), and HighBeam Research to Gale/Cengage. She launched and led the growth of AltaVista, Individual.com and HighBeam Research and executed successful turn-around strategies for ZoomInfo, Business & Legal Resources, Inlumen and OrderMotion.
Kathy lives in the greater-Boston area with her husband and son, loves all things Boston-sports, and is an avid skier (and ski instructor).