How to Offer Software Subscriptions That Stand Out from the Crowd

The Subscription Experience

Online Briefing: March 4, 2021 • Noon Eastern

As more businesses from across all industries offer subscription-based models, software and services offerings need to stand-out to compete. Companies are no longer asking “if” they should offer subscription models, but “how” best to do so and profitably. Smart businesses are deploying innovative recurring revenue offerings that are creating new streams of revenue for their businesses.

Julie Donnell, Director, Business Value, of Thales and software industry expert on software licensing, revenue models, deployment and delivery, will lead this briefing and discussion and take Q&A from attendees.

Understand new and innovative ways to secure repeated business and renewals. For software and services companies, there many options beyond the simple monthly or annual based offering that help your organization stand out! 

What You Will Learn:

  • What are the most important factors you should have as part of your subscription strategy?
  • Tips for creating the right value to secure renewal revenue.
  • The common challenges of a subscription offering?
  • How to avoid the most common mishaps with your subscription model?

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Reserve Your Spot

One hour online briefing including Q&A,

This form collects information Subscription Insider and Thales will use to send you updates and news. Co-presenters will also receive your info. You can unsubscribe at any time.
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This Online Briefing Starts In


 Expert Insights on innovative ways to drive more revenue for products, data and services

Julie Donnell,
Director, Business Value, Thales

Julie has more than 20 years of experience in the software industry with a passion for customer experience. Before coming to Thales a year ago, she led the software licensing and deployment program at Minitab, where her team developed a cloud licensing platform as well as utilized commercial licensing products. Her experience with end-to-end global software delivery allows Julie, as a Business Solution Advisor, to help customers prepare for licensing projects and measuring financial impact.

Thales is the leading global brand for software licensing, delivery and protection. Our customers use Thales' Sentinel solutions to generate new revenue streams, increase customer satisfaction, improve operational efficiency, and gain valuable business insights. Based on award-winning technology, Thales' Sentinel has a strong, global presence with over 10,000 customers in 30 industries, located in over 100 countries around the world.

Kathy Greenler Sexton,
CEO, Subscription Insider 

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at and  

Register Now To Reserve Your Spot

Attend this session for insights that will immediately help your organization understand and apply new revenue opportunities with new and innovative ways to license and deliver products, data and services. Come armed with your questions for our live Q&A!   

Who Should Attend? 

  • Any subscription executive responsible for revenue, retention, and product.
  • This session is relevant to all types of subscription business models but especially ISV’s, IDV’s, SaaS - On Premise Software Companies, or Device Manufacturers with Software Embedded in the Device as these types of companies most likely will be thinking through how best to license their products, data and services in new and innovative ways.

This form collects information Subscription Insider and Thales will use to send you updates and news. Co-presenters will also receive your info. You can unsubscribe at any time.