Thursday, Feb. 7th
1:00 PM EDT, 10:00 AM PDT
Only 250 Spots Available
Reserve Yours Now!
If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by payment trends and market dynamics happening right now.
And, if your business is still operating with payment best practices from 12 months – or even 5 years ago – you are leaving money on the table. During this free online seminar, Paul will:
Who Should Attend?
About Paul Larsen of PLC
Paul Larsen, our Subscription Insider Guide to Payment Processing, is the Founder and Managing Partner of Paul Larsen Consulting LLC (PLC), a consulting company focused exclusively on payment processing. With over 500 clients, PLC's expertise is helping card-not-present businesses significantly improve their bottom line by both reducing costs and increasing customer retention through Survey and Audit, Process Optimization, Best Practices Application, Decline Prevention and Recovery, Chargeback Prevention and Resolution, Processor Selection, Contract Negotiations, and in-depth proprietary payments analytics.
Paul founded PLC in 2004, after his decade-long stint as Director of Operations for Synapse Group, Inc., one of the world's largest magazine subscription companies. Paul is also a past Chairman of both the Direct Response Forum (DRF) and the Payment Processors Association and presents regularly at conferences such as CNP Expo, DRF, Direct Marketing Association and Merchant Risk Council.
About Melanie Stout of PLC
As a Partner at PLC LLC and Pulse, Payments Analytics, Melanie Stout brings her recurring payments expertise to optimize payments outcomes for hundreds of subscription merchants. This expertise has been honed through decades of leading the Product and Marketing teams at subscription businesses across multiple verticals, including SaaS and direct to consumer companies.
PLC exists to maximize the lifetime value of subscriptions by helping to crush credit card-caused churn. The company's mission is to serve the community of subscription merchants by optimizing their bottom-line credit card processing results through the application of the recurring industry's best practices in the most effective ways. After 13 years as a merchant, PLC has spent 13 more years delivering fine-tuned tools and weapons to more than 400 subscription merchants, including, Angie's List, Audible, Conde Nast, Disney, Dollar Shave Club, and Ipsy.
About John Sullivan of PLC
With more than 20 years’ experience in the credit card industry, John brings a strong expertise in a wide range of topics, particularly in data-driven, long-term strategic planning. John joined as a partner in 2008 and has been at the forefront of the robust analytical consulting services Paul Larsen Consulting offers its clients.
Prior to joining Paul Larsen Consulting, John was an Executive Director for The Synapse Group, a marketing division of Time Inc., the nation’s largest agency seller of continuous service subscription magazines, with annual revenues consistently topping $350MM, where he led the corporate Financial Planning & Analysis Division. While in that position, John was able to refine marketing strategies, provide detailed financial analysis / reporting and improve upon processing efficiencies. He managed a diverse project portfolio including marketing analysis, budgeting, and forecasting using a bottoms–up, data–driven methodology.