Wednesday, April 11th
1:00 PM EST, 10:00 AM PST
Only 250 Spots Available
Reserve Yours Now!
Do you know how to achieve the "Retention Point" in your business, that moment when your members fall in love with you and become Lifers?
We'll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.
Robert Skrob, president of Membership Services, Inc. and expert on growing membership businesses, will reveal:
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This seminar is focused on delivering actionable tactics to understand how to increase member lifetime value. With all that Robert will reveal, there will be at least one strategy revealed within this session that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Who Should attend?
About Robert Skrob, President, Member Services, Inc.
For more than two decades, Robert has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert's profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls "a series of one night stands" into long-term relationships. Robert is the author of five books on marketing published by Entrepreneur Press.
Robert earned a Master's in Accountancy degree from Florida State University and became a Certified Public Accountant. Although he hasn't practiced public accounting since 1993, he maintains his CPA license and fulfills its continuing education requirements out of deference to his mother, who wants him to keep his license so he has something "to fall back on in case this subscription marketing thing doesn't work out."
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