Retention Point | Register Now

Retention Point: 

The Single Largest Growth Factor in Your Business

You know those members who love what you deliver? They can't get enough, they tell everyone they know about you and they buy everything you offer. These are the "Lifers." Then, there are the "Quitters." The Quitters stop opening your email, don't use what you provide, then they quit, (sometimes asking for a refund.) This program reveals how to create more Lifers and repel the Quitters before they cost you time and money on wasted fulfillment.  

In this online seminar, we will "pull back the curtain" to reveal how you can identify where your "Retention Point' is with their members and how to get members to that level of engagement and excitement. You'll see at least five case studies of how other subscription companies connect with their members to increase member engagement, build an emotional connection with their members, grow a vibrant tribe.  

Wednesday, April 11th

1:00 PM EST, 10:00 AM PST

people profiles

Only 250 Spots Available

Reserve Yours Now!

This Online Seminar Starts In


Retention Point:

Do you know how to achieve the "Retention Point" in your business, that moment when your members fall in love with you and become Lifers? 

We'll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.  

Robert Skrob, president of Membership Services, Inc. and expert on growing membership businesses, will reveal: 

  • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.  
  • Five case studies of subscription business turnarounds (or successful launches) including a publisher, subscription box, SAAS, association and a charity/nonprofit.  
  • Simple tactics you can swipe and deploy within your membership program to improve retention.  
  • How Robert has helped subscriptions achieve 90-95% annual renewal percentages  
  • The single biggest misunderstanding subscription companies believe that kills membership growth.  

Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This seminar is focused on delivering actionable tactics to understand how to increase member lifetime value. With all that Robert will reveal, there will be at least one strategy revealed within this session that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.  

Who Should attend? 

  • This online seminar is appropriate for all subscription, membership and recurring revenue businesses involved in publishing, SaaS, online services, Box, CPG, IoT, OTT, Streaming subscriptions and more
  • Executives who need to understand how to reduce churn, increase member retention, and grow subscription profits.

Our Guest Expert

About Robert Skrob, President, Member Services, Inc.  

For more than two decades, Robert has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert's profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls "a series of one night stands" into long-term relationships. Robert is the author of five books on marketing published by Entrepreneur Press. 

Robert earned a Master's in Accountancy degree from Florida State University and became a Certified Public Accountant. Although he hasn't practiced public accounting since 1993, he maintains his CPA license and fulfills its continuing education requirements out of deference to his mother, who wants him to keep his license so he has something "to fall back on in case this subscription marketing thing doesn't work out."  

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