Customer Retention 2020: 5 Trends That Will Change Your Subscription Business

Change is coming for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?  

In this live webinar event, two subscription industry leaders, Guy Marion, CEO of Brightback, and Dan Burkhart, CEO of Recurly will share their insights on today’s businesses trends and discuss what companies should do to ensure success in 2020.  


Thursday, April 2nd

1:00 PM EST, 10:00 AM PST, 6:00 PM BST, 10:30 PM IST

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 Get Insights on Today’s Retention Trends. Discuss How To Ensure Success in 2020.

Hear from our experts as they give practical tips you can use in your daily efforts to retain more subscribers. Register now and discover how to:

  • Navigate the subscription industry’s current phase of growth
  • Balance customer retention and acquisition
  • Overcome challenges in saving customers and extend LTV
  • Define ownership of customer churn in your organization 
  • Start using new retention tactics tailored to B2C and B2B companies  

Who Should Attend? 

  • Any subscription executive who cares about retaining more customers.
  • Entrepreneurs and teams who want to speed up growth through more effective retention strategies.
  • CEO and leaders who wants to minimize the negative revenue impact from these recurring retention trends.
  • Marketing and retention professionals.
  • This session is relevent to all types of subscription business models and stage of business. 

Learn from our experts as they give practical tips you can use in your daily efforts to retain more subscribers and more importantly, come armed with your questions!  

Our Experts

About Guy Marion, CEO and co-founder, Brightback

Guy brings unique SaaS growth, product, and sales experience, from launch to $100M ARR to IPO. Prior to founding Brightback, Guy was an Entrepreneur In Residence (EIR) at Matrix Partners, Autopilot COO, Zendesk Head of Online Sales, CollabNet VP & GM, and CEO/growth at Codesion (acq. by CollabNet, 2010). He has a Ph.D. in natural sciences from The University of Queensland, and enjoys hiking, sailing, and hanging with his wife and two kids.  

About Dan Burkhart, CEO and co-founder, Recurly 

Dan co-founded Recurly with a deep appreciation for the combination of commerce, marketing, business analytics and good user experience design. Dan brings extensive experience from his background of 20 years in roles spanning marketing, strategic partnerships, business development and corporate development for eBay (Nasdaq: EBAY) and NBC Internet. Dan received his MBA from UCLA, and currently lives in San Francisco with his wife and two children. Outside of the office, Dan enjoys being a dad, and taking full advantage of the many benefits of living in the Bay Area.  

About Kathy Greenler Sexton, CEO, Subscription Insider 

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at and