How to Track, Apply, and Optimize Acquisition for LTV
Online Workshop: April 28, 2021 • Noon Eastern
The secret every successful subscription business knows: LTV is "the" metric.
Leading brands know not only how to track LTV, but how to leverage LTV to supercharge their acquisition efforts to drive profitable subscribers from the start, successfully scale, and where to focus efforts for the biggest impact. And this skill set is unique to recurring-revenue businesses.
We asked Alycia Simpson of Recurly, a “Demand Generation Wonder Woman” who's successfully built and run both new business and expansion functions, to host a workshop focused on how to execute on LTV-driven subscriber acquisition programs. Alycia will bring her expertise in subscription marketing and data analysis, plus subscriber acquisition benchmark data from Recurly as she teaches us.
What you will learn in this workshop:
- Actionable tips you can use to optimize your business
- How to calculate LTV, build cohort analysis, and more
- How to apply analysis and insights to optimize acquisition efforts for LTV
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One hour online workshop
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Expert Insights On LTV-Driven Subscriber Acquisition Programs
Alycia Simpson
Director of Demand Generation and Marketing Operations, Recurly
Alycia Simpson is a growth marketer, a copywriter, a full-funnel demand generation strategy leader, building processes and programs for both prospects and customers. As the Director of Demand Generation and Marketing Operations at Recurly, Alycia manages channels ranging from account based marketing to email marketing, paid advertising, in-person and virtual events, and organic. Driven by curiosity, a passion for innovation, and creating authentic human-to-human moments, Alycia thrives on finding ways to create value at every stage of the journey.
Kathy Greenler Sexton,
CEO, Subscription Insider
Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com.
Register Now To Reserve Your Spot
Attend this workshop for insights that will immediately help your organization acquire more customers profitably to support growth and scale in your business. Come armed with your questions for our live Q&A!
Who Should Attend?
- Any subscription executive responsible for retention and/or marketing for their business.
- Any professionals who support retention and/or marketing.
- CEOs and leaders who want to understand how to better scale profitably.
- This session is relevant to all types of subscription business models and stages of business.
Subscription Insider is uniquely focused on the business of subscriptions. We deliver the daily news, best-practice information, training, and research that subscription entrepreneurs, executives and their teams need to support improved decision making, skills and profitability.
Learn more at: www.subscriptioninsider.com
Questions? Email customerservice@subscriptioninsider.com
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